Intelligent Innovation: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property
English
By (author): Deepika Jeyakodi Mirjam Ros
CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING
Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.
The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IPwhich is at the core of every innovationas a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases. See more
Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.
The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IPwhich is at the core of every innovationas a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases. See more
Current price
€32.12
Original price
€36.50
Delivery/Collection within 10-20 working days