Intercultural Communication as a Clash of Civilizations: Al-Jazeera and Qatars Soft Power
English
By (author): Tal Samuel-Azran
Intercultural Communication as a Clash of Civilizations argues that Al-Jazeera is not an agent of globalization, as is widely argued, but a tool used by the Qatari government to advance its political as well as Islamist goals. This book also maps the Western tendency to reject the network outright despite Al-Jazeeras billion-dollar investments designed to gain entrance into Western markets; it shows empirically that this rejection is similarly rooted in religious, cultural and national motives. This book asserts that the main outcome of Al-Jazeeras activities is the promotion of religious and cultural conflicts. The network persistently portrays global events through the prism of conflicting religious and cultural values propelling a clash of civilizations as per Samuel P. Huntingtons well-known thesis.
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