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William Winston | Dennis J Cahill

Internal Marketing

★★★★★
★★★★★
€62.99
A01=Dennis J Cahill
A01=William Winston
Author_Dennis J Cahill
Author_William Winston
Auto Club
bank
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Category=S
central
Central National Bank
Common Language
customer orientation training
Customer Visit Program
department
Employee Benefit Trust
employee engagement strategies
eq_bestseller
eq_business-finance-law
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firms
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Good Human Resources Management
guarantees
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human resource development
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internal communication effectiveness
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MBA Class
Miller High Life
Nation Building
national
organizational behavior
program
Real Estate Publishing Market
service
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Soc Cons
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trust
Trust Department
unconditional
Unconditional Guarantee
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Product details

  • ISBN 9781138972988
  • Weight: 330g
  • Dimensions: 152 x 229mm
  • Publication Date: 04 Aug 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description
In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.