A01=Mohammed Rafiq
A01=Pervaiz K. Ahmed
account
Author_Mohammed Rafiq
Author_Pervaiz K. Ahmed
Buyer Seller Interactions
Category=KJM
Category=KJS
change management techniques
College Professors
Common Language
Computer Based Patient Record
Contact Employees
Contact Service Employees
Creating Customer Orientation
customer
customers
Eastman Chemical Company
employee
employee engagement strategies
Employee Self-perceptions
empowering staff for organisational transformation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
external
High Quality Service Providers
human resource development
IM
IM Approach
IM Concept
innovation in service industries
Inter-functional Co-ordination
Inter-functional Coordination
Inter-functional Integration
Internal Customers
Internal Marketing Programme
Job Offerings
key
Lloyds TSB
Logistics Information Management
Lutheran Brotherhood
motivation
organisational behaviour
orientation
programme
satisfaction
St Luke's Hospital
St Luke’s Hospital
Superb
total quality management
Vice Versa
Product details
- ISBN 9780750648387
- Weight: 590g
- Dimensions: 156 x 234mm
- Publication Date: 14 Mar 2002
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.
The text begins by defining what internal marketing is and how it can work, and from this foundation:
* Outlines state-of-the-art thinking and practice
* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management
* Highlights the techniques managers need to understand to use IM effectively within their organizations
* Contains a range of international and up to the minute examples and cases of best practice from companies around the world
Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Pervaiz K. Ahmed, Mohammed Rafiq
