Internal Marketing: Directions for Management
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Ceo's Office
Ceo’s Office
concept
corporate identity analysis
customer
employee engagement strategies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
external
External Customers
External Marketing
Face To Face
Feedback
Follow
framework
Hold
HRM
human capital management
IM
IM Initiative
IM Programme
internal branding in organisations
Internal Customer
Internal Marketing Approach
Internal Marketing Concept
Internal Marketing Framework
Internal Marketing Mix
Internal Marketing Model
Internal Marketing Strategy
Internal Relationship Management
Marketing Mix
mix
organisational behaviour research
programme
quality
relationship
Relationship Marketing
service
service delivery improvement
Service Orientation
Service Profit Chain
social marketing theory
total
Word Of Mouth
Product details
- ISBN 9780415213172
- Weight: 770g
- Dimensions: 156 x 234mm
- Publication Date: 24 Aug 2000
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He is a member of the editorial boards of The Journal of Customer Behaviour, The Journal of Marketing Communications, The Journal of Communication Management, and The Corporate Reputation Review. He was the BIM Young Manager of the Year in 1991.
