A01=Marios Katsioloudes
A01=Spyros Hadjidakis
advanced global business case studies
AED
agreement
Air Arabia
american
Author_Marios Katsioloudes
Author_Spyros Hadjidakis
Category=KJK
Category=KJM
Ceo's Decision
Ceo’s Decision
country
cross-border legal frameworks
develop
Emerging Economies
emerging economies analysis
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ERM Ii
EU's Competition Policy
EU’s Competition Policy
Exchange Rate
Expatriation Management
Expected Completion Time
FDI Flow
Foreign Exchange Rate
Foreign Market Entry
free
Gdp Growth
global market entry strategies
Global Strategic Planning
IHRM Policy
International Assignments
international monetary systems
kotler
Market Entry Mode
MBA Study
multinational executive interviews
north
Payments Accounts
philip
Product Life Cycle Concept
reverse perspective business
Service FDI
Socio-economic Development
studies
Total FDI
trade
Uncertainty Avoidance
Vice Versa
Product details
- ISBN 9780750679831
- Weight: 1340g
- Dimensions: 184 x 261mm
- Publication Date: 09 Feb 2007
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.”
The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight.
Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines,
Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics
