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International Business

Michael R. Czinkota | Ilkka A. Ronkainen | Michael H. Moffett | Svetla Marinova | Marin Marinov
€74.99
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A01=Ilkka A. Ronkainen
A01=Marin Marinov
A01=Michael H. Moffett
A01=Michael R. Czinkota
A01=Svetla Marinova
Author_Ilkka A. Ronkainen
Author_Marin Marinov
Author_Michael H. Moffett
Author_Michael R. Czinkota
Author_Svetla Marinova
Category=KJK
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
international business
international business operations
international business strategy
international financial markets
international monetary fund
part
supply chain management
world trade organisation

Product details

  • ISBN 9780470510292
  • Weight: 1389g
  • Dimensions: 197 x 260mm
  • Publication Date: 06 Mar 2009
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Paperback
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Description
Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book ‘International Business’ 7th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett.  

Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts.  The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. 

Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business.  The new text will provide a more critical approach and will be condensed into 15 chapters.
About Ilkka A. Ronkainen | Marin Marinov | Michael H. Moffett | Michael R. Czinkota | Svetla Marinova
Dr Svetla Marinova joined Birmingham Business School in 2001. (University of Birmingham) She has previously held academic positions at Copenhagen Business School, The University of Groningen and the University of Gloucestershire teaching marketing and international business subjects. Her research interests are in International Marketing and international Business.

Marin Marinov is Professor of International Business and Management at the University of Gloucestershire.

Michael Czinkota is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business Strategy and has consulted with companies such as AT&T, IBM, General Electrics and Nestle. Professor Czinkota has been listed as one of the three most productive contributors to International Business Research in the Journal of International Business Studies. 

Ilkka Ronkainen is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business and has spoken on global business at IBM and at the Helsinki School of Economics, Finland.

Michael Moffett is an Associate Professor of Finance at Thunderbird, The Garvin School of International Management.

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