A01=Sylvester O. Monye
accessible style
appropriate
Author_Sylvester O. Monye
book
business
Category=KJK
Category=KJVG
concepts
concise
courses
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
field
international
international business
international business blueprint
introduction
managers
new
particularly
students
studies
Product details
- ISBN 9780631196655
- Weight: 476g
- Dimensions: 170 x 246mm
- Publication Date: 16 Jul 1997
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The International Business Blueprint provides a concise introduction to international business for students at all levels.
Key book features:
- Multi-disciplinary text in international business offering a good balance between scope and depth.
- Covers all the key aspects of international business including the functional areas.
- Clearly set out with good use of examples, boxed exhibits, summaries and case studies.
- Strong and global approach.
Sylvester O. Monye is Senior Lecturer in International Business at the Business School, South Bank University, London.
