International Business Scholarship

When business researchers want to add an international dimension to their work, they are faced with a unique set of challenges with which they may be unfamiliar. They would do well to turn for advice to experts who have been there before. Toyne, Mart^D'inez, and Menger offer ideas and recommendations that are as valuable to the seasoned business researcher as they are to the doctoral student. They address the four major issues faced by scholars of international business: intellectual preparation, institutional barriers, research design challenges relating to collaboration and multidisciplinary research, and using both quantitative and qualitative approaches in an international context. By learning which pitfalls to avoid and which avenues to pursue, readers will find many helpful suggestions for accelerating the pace of their international business research without sacrificing quality.

In demonstrating how recognized management, marketing, and international business experts have successfully met the challenges associated with the conduct of international research, the contributors address several special cases: public research-oriented universities, a junior faculty's perspective, public teaching-oriented universities, private teaching-oriented universities, cross-disciplinary research, secondary vs. primary data, and verifification of cross-cultural theories. This work is ideal for business researchers in many fields, including behavioral accounting, finance, human resource management, marketing, and organizational behavior.

BRIAN TOYNE holds the Emil C. E. Jurica Professorship in International Business, St. Mary's University, San Antonio, Texas.

ZAIDA L. MARTÍNEZ is Associate Professor of International Business, St. Mary's University.

RICHARD A. MENGER is Associate Professor of Management and Chairperson, Department of Management, St. Mary's University.