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Susan Horner | John Swarbrooke

International Cases in Tourism Management

★★★★★
★★★★★
€179.80
A01=John Swarbrooke
A01=Susan Horner
advanced tourism management case studies
Air Miles
Airline Frequent Flyer Programmes
asia
association
Author_John Swarbrooke
Author_Susan Horner
Brand Case Studies
Category=KJM
Category=KNP
Child Sex Tourism
corporate
cultural tourism analysis
destination marketing strategies
ecotourism management
Electronic Notice Boards
Environmental Issues
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
hospitality sector case studies
IHEI
industry
International Tourism Management
Internet Travel Agents
Lonely Planet
Mass Market Tour Operators
Open Book Examination
operator
pacific
Package Holiday Company
qualitative research in tourism
Raise Student Awareness
responsibility
social
study
Superb
Sustainable Human Resource Management
Sustainable Tourism
Timeshare Ownership
Tour Operator Brochures
Tour Operators
tourism policy evaluation
travel
Tui
UK Market
Vice Versa
Wales Business Leaders Forum
Wildlife Tourism

Product details

  • ISBN 9781138144491
  • Weight: 453g
  • Dimensions: 189 x 246mm
  • Publication Date: 01 Aug 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.