International Competitiveness and Global Markets
Product details
- ISBN 9781041088806
- Dimensions: 156 x 234mm
- Publication Date: 21 Jul 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It identifies key gaps in existing research and offers new directions for future exploration. With a focus on the capabilities required for successful exporting, the book develops a unified perspective on this fragmented yet critical area of study.
Readers will gain a deep understanding of SMEs’ internationalization processes, the challenges resource-constrained exporting SMEs face in global markets, and the MCs essential for their success. The book explores the definitions, taxonomies and operationalizations of MCs, presenting a novel taxonomy that synthesizes diverse perspectives. Research findings provide insights into specific MCs, their antecedents, and their performance implications for exporting SMEs. Additionally, it highlights emerging themes and provides actionable directions for future research.
This book will serve as an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies. It will also be relevant for scholars applying resource-based view (RBV), dynamic capabilities, internationalization theories, and systematic review methods.
Mateja Bodlaj is Associate Professor of Marketing at the University of Ljubljana, School of Economics and Business, Slovenia.
Gregor Pfajfar is Full Professor in the field of International Business at School of Economics and Business, University of Ljubljana, Slovenia.
