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Stanley Paliwoda | Michael Thomas

International Marketing

★★★★★
★★★★★
€69.99
A01=Michael Thomas
A01=Stanley Paliwoda
advertising
Ap Ta
Author_Michael Thomas
Author_Stanley Paliwoda
Big Mac Index
Category=KJK
Category=KJMV7
Ceylon Tea
corrective
Corrective Advertising
cross-cultural consumer behaviour
cultural adaptation marketing
Da Ta
entry
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Er Fe
export strategy development
foreign
Franchisee Satisfaction
GDP Rank
global market analysis
hague
Hague Visby Rules
international pricing models
Labour Intensive
Market Entry Modes
mode
Pr Ic
Pr Om
relative
Relative Market Share
rules
SBA
share
Shetland Times
St Ag
St Ep
Strategic Market
strategic planning for emerging markets
Ta Te
Te Ch
transnational distribution systems
Tv Shop
UK Agency
visby
West Germany
Wpm

Product details

  • ISBN 9780750622417
  • Weight: 1420g
  • Dimensions: 210 x 297mm
  • Publication Date: 02 Sep 1998
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
About Michael Thomas | Stanley Paliwoda
Stanley Paliwoda, Michael Thomas