International Marketing (RLE International Business)
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A01=Simon Majaro
Air Freight
analysis
Author_Simon Majaro
Category=KC
Category=KJK
Category=KJS
creativity innovation in international marketing
cross-border consumer behaviour
Domestic Marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
firms
Follow
function
global market segmentation
global pricing strategies
Ib Le
International Marketing
international product policy
Marketing Information System
marketing mix adaptation
Marketing Orientated
Marketing Profile Analysis
MBA Degree
Medi-Systems International
Media Availability
mix
MSI
multinational business strategy
objectives
plan
planning
Pr Om
profile
Quantity Surveyors
research
RLE
Superb
UK Factory
UK Market
UK Plant
UK Range
UK Subject
USA
USA Company
USA Market
world
Young Man
Product details
- ISBN 9780415643368
- Weight: 740g
- Dimensions: 156 x 234mm
- Publication Date: 27 Nov 2012
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
