A01=Christopher Moore
A01=Grete Birtwistle
A01=Margaret Bruce
Author_Christopher Moore
Author_Grete Birtwistle
Author_Margaret Bruce
brand
Category=KJK
Category=KJS
Category=KNP
Celebrity Endorsement
chain
Christian Dior
Clothing Garments
consumer behaviour analysis
cross-cultural marketing
Customer Satisfaction Indicators
department
design
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Ethical Clothing
Ethical Consumers
fashion
Fashion Industry
Fashion Retailers
grocery
Gucci Group
In-depth Interviewee
International Fashion Retailers
international retail strategy research
luxury
Luxury Brands
Luxury Goods Industry
merchandise planning
Pe Rc
Pop Stars
POS Data
Purchase Intent
qualitative case studies
retail logistics management
retailing
Service Quality Expectations
Service Quality Studies
store
Store Image
Store Image Attributes
supply
supply chain optimisation
UK Banking Industry
UK Music Industry
UK Retailer
Uncertainty Avoidance
Product details
- ISBN 9780750657488
- Weight: 520g
- Dimensions: 189 x 246mm
- Publication Date: 26 Jun 2004
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Margaret Bruce, Christopher M. Moore, Grete Birtwistle
