International Satellite Broadcasting in South Asia
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A01=Srinivas R. Melkote
Author_Srinivas R. Melkote
Category=JH
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9780761812029
- Weight: 440g
- Dimensions: 136 x 217mm
- Publication Date: 20 Aug 1998
- Publisher: University Press of America
- Publication City/Country: US
- Product Form: Paperback
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International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
Srinivas R. Melkote is Professor of Telecommunications at Bowling Green University.
