Internationalization of US Franchising Systems
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1996b
A01=Ilan Alon
andersen
arthur
Author_Ilan Alon
business
Business Format Franchising
Category=KC
Category=KJ
Cumulative Logistic Distribution Function
Data Set
Domestic Franchising
Domestic Market Saturation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
firm
firm growth metrics
Firm Level Variables
Foreign Market Entry Mode
franchise
franchise expansion strategies
franchisees
Franchising Firm
Franchising System
Hoff Man
Host Country Entity
International Expansion Strategy
International Franchise Association
international franchise decision factors
International Franchising
Interval Level Dependent Variable
Logistical Regression
Master Franchising
multinational business models
Multiplicative Measure
Negative Relationship
organizational determinants
Pe Rc
Political Risk Variables
pricing strategy research
professional
Professional Business Services
service industry analysis
services
shane
Shane 1996b
Site Selection
Study Franchisors
Product details
- ISBN 9780815333876
- Weight: 158g
- Dimensions: 138 x 216mm
- Publication Date: 01 Sep 1999
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.
