A01=Shaun Moores
Author_Shaun Moores
Category=JBCC
Category=JBCT
Category=KNT
Communication & Media Studies
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eq_business-finance-law
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eq_nobargain
eq_non-fiction
eq_society-politics
Mass Communication
Product details
- ISBN 9780803984479
- Weight: 310g
- Dimensions: 156 x 234mm
- Publication Date: 26 Oct 1993
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
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In this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.
The author considers the distinctive features of audience ethnography and outlines its applications in communication and cultural analysis. Four main areas of inquiry are discussed: the power of media texts to determine the meanings made by their readers; the relationship between media genres and the social patterns of taste; the day-to-day settings and dynamic social situations of reception; and the cultural uses and interpretations of communication technologies in the home. Assessing the theories of Bourdieu, De Certeau and others, as well as drawing on his own investigations of new media technologies in domestic contexts, Moores advances a model of creativity and constraint in everyday life.
Shaun Moores is Lecturer in Media and Cultural Studies at Queen Margaret College, Edinburgh. He has published several articles and papers on audiences, and was one of the contributors to Culture and Power: A Media, Culture & Society Reader.
