A01=Brigitte Planken
A01=Catherine Nickerson
Age Group_Uncategorized
Age Group_Uncategorized
Author_Brigitte Planken
Author_Catherine Nickerson
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BELF
blended learning
Brian Paltridge
Brigitte Planken
Business English
Business English as a Lingua Franca
Business English Classroom
Business English Courses
Business English Learners
Business English Materials
Business English Teaching
Business English Teaching Materials
Business English Texts
Business Students
Business Texts
Category1=Non-Fiction
Category=CF
Category=CJA
Category=CJP
Category=DS
Category=EBAL
Catherine Nickerson
COP=United Kingdom
course design strategies
Delivery_Delivery within 10-20 working days
discourse analysis
English for Specific Purposes
eq_bestseller
eq_dictionaries-language-reference
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ESP
Face Threatening Speech Acts
Inexperienced Negotiators
intercultural business English pedagogy
intercultural communication
International Business English
International Business Language
Introducing Business English
Language_English
Lingua Franca
PA=Available
Part Iii
pragmatic competence
Pre-experience Negotiators
Price_€20 to €50
Project Based Learning
PS=Active
softlaunch
Specific Purposes Approach
Spoken Business
Spoken Business English
Sue Starfield
Teaching Business English
web-based communication
Written Business English
Written Business Text
Product details
- ISBN 9781138016316
- Weight: 290g
- Dimensions: 156 x 234mm
- Publication Date: 28 Sep 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.
Covering both spoken and written aspects of Business English, this book:
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- examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;
- discusses the latest research on each topic, and possible future directions;
- features tasks and practical examples, a section on course design, and further resources.
Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
Catherine Nickerson is a Professor in the College of Business at Zayed University in the United Arab Emirates. Her research focuses on business English and the use of English as a lingua franca in business contexts.
Brigitte Planken is an Associate Professor at the Department of Communication and Information Studies and a researcher at the Centre for Language Studies, Radboud University Nijmegen, The Netherlands. She has published widely on business English, language policy in organizations and corporate communication.
