Introducing Communication Research
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€126.99
Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.
Included with this title:
LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
Included with this title:
LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
Donald Treadwell earned his master’s degree in communication from Cornell University and his
PhD in communication and rhetoric from Rensselaer Polytechnic Institute.
He developed and taught communication research classes in classroom and online settings
and also taught courses in organizational communication, public relations, and public relations
writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,
2005).
He has published and presented research on organizational image, consumer response to
college names, health professionals’ images of AIDS, faculty perceptions of the communication
discipline, and employers’ expectations of newly hired communication graduates. His research
appears in Communication Monographs, Journal of Technical Writing and Communication, Public
Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.
He is professor emeritus, Westfield State University, and has international consulting experience
in agricultural extension and health communication.