Introduction to Digital Media

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A01=Tony Feldman
Author_Tony Feldman
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Cable Tv
Cable Tv Network
Cable Tv Service
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Cd Rom Drive
Cd Rom Technology
commercialisation of new media
Compact Disc
companies
Compression Schemes
Consumer Online Services
content
Content Companies
digital broadcasting industry analysis
Digital Information
digital information systems
Digital Media Design
electronic publishing trends
EMAP
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Fibre Optic Cable
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interactive media theory
Multimedia Cd Rom
multimedia technology applications
Narrowband Networks
networks
online
online service innovation
Pay Tv Operator
Pay Tv Service
PC Cable
Playback
proprietary
Proprietary Networks
rom
services
Set Top Box
title
Tv Receiver
UK Online
VHS Quality Video
Video Disc

Product details

  • ISBN 9780415151085
  • Weight: 380g
  • Dimensions: 156 x 234mm
  • Publication Date: 05 Dec 1996
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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In this clear and highly accessible book, Tony Feldman provides an account of the evolution and application of digital media. Clarifying its underlying technologies, he identifies its immense commercial and human potential. Using as a starting point a simplification which considers new media in two distinct sectors; packaged 'off-line' media such as CD-ROMs; and the world of transmitted media which includes digital broadcasting and interactive online services, Feldman provides a comprehensive overview of the digital media landscape. Focusing on multimedia and the entertainment media he describes and analyses the spectacular rise of CD-based information and the equally revolutionary development of the Internet and online services. Set within a commercial context, readers can identify the potential to generate revenue and profit from the new media. An Introduction to Digital Media concludes with a strategic assessment of the implications of going digital for individuals, companies and corporations.

Tony Feldman, one of Europe’s leading digital media consultants, is a founding director of the highly respected media and convergence analysts Informed Sources International. A prolific writer, his recent books include Multimedia (1994) and Electronic Media Markets (1992, with Julian Dickens). He also edits the authoritative European newsletter Interactive Media International.

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