A01=Colin Combe
advantage
Author_Colin Combe
Business Processes
Buyer Aggregators
Category=KJE
Ceo Position
chain
competitive
Cost Leadership
CRM System
customer
digital commerce strategies
digital marketing analytics
E-business Environment
E-business Markets
E-business Models
E-business Strategy
E-marketing Plan
electronic transaction security
environment
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Information Infrastructure
Integrated Generic Strategy
interactive
Interactive Television
Internet Economy
internet privacy regulation
management
Mobile Wireless
Mobile Wireless Internet
Mobile Wireless Technology
online consumer behaviour
organisational change management
Price Comparison Sites
relationship
Rosetta Net
Secure Electronic Transactions
Sigma DMAIC
SMS Advertising
strategic digital transformation case studies
supply
television
UK Customer
UK Internet User
UK Retailing
Product details
- ISBN 9780750667319
- Weight: 830g
- Dimensions: 189 x 246mm
- Publication Date: 17 Feb 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.
This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
