Introduction to Media Literacy
English
By (author): W. James Potter
Introduction to Media Literacy builds students media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are coveredfrom understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violencein a concise format that keeps students focused on effectively improving their media literacy skills.
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