Home » Introduction to Media Literacy
Product Image

Introduction to Media Literacy

W. James Potter
€137.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=W. James Potter
Age Group_Uncategorized
Age Group_Uncategorized
Author_W. James Potter
automatic-update
Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JFD
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Introduction to Mass Communication
Language_English
Media and Society
Media Criticism
Media Literacy
PA=Available
Price_€100 and above
PS=Active
softlaunch

Product details

  • ISBN 9781483379586
  • Weight: 560g
  • Dimensions: 187 x 231mm
  • Publication Date: 27 Oct 2015
  • Publisher: SAGE Publications Inc
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
Secure checkout Fast Shipping Easy returns
Description

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence—in a concise format that keeps students focused on effectively improving their media literacy skills.

 

Give your students the SAGE edge!

 

SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

About W. James Potter
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 11th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.

More from this author