Home » Introduction to Social Media Marketing
Product Image

Introduction to Social Media Marketing

Alan Charlesworth
€78.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Alan Charlesworth
advanced social media engagement methods
AIDA
Author_Alan Charlesworth
Category=KC
Category=KJE
Category=KJS
Category=KJSA
Crimson Hexagon
CRM
CRM System
Customer Relationship Management Initiative
Demarcation Lines
digital consumer behaviour
Digital Transformation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
event marketing techniques
influencer strategy
monitoring
Online Public Relations
online reputation management
Organization's Customer Relationship Management
Organization’s Customer Relationship Management
Search Engine Optimization
SMM.
Social Listening
social media analytics
Social Media Command Centre
Social Media Marketing
Social Media Marketing Strategy
Social Media Measurement
Social Media Monitoring
Social Media Platform Providers
Successful Viral Campaigns
Tv Advert
Tv Reality Show
UK Adult
UK Shopper
user-generated content
Viral Marketing
Visual Social Media Platform

Product details

  • ISBN 9780415856171
  • Weight: 398g
  • Dimensions: 156 x 234mm
  • Publication Date: 20 Nov 2014
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
Secure checkout Fast Shipping Easy returns
Description

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.

Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading.

Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios.

The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area.

Topics covered in this book include:

  • Social networking

  • Consumer reviews

  • Social service and support

  • Real-time social media marketing

  • Blogging

  • Viral marketing and influencers

  • Advertising on social media

And much more.

An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.

About Alan Charlesworth

Alan Charlesworth is a Senior Lecturer in Marketing and has been involved in digital marketing as a practitioner, consultant, trainer, researcher, educator and author since 1996

More from this author