Introduction to the Entertainment Industry

Entertainment is big business. Whether it’s a favorite television show, an artist at the top of the music charts, a blockbuster film, or a hometown sports team, people love entertainment. In this introduction to the entertainment industry, Andi Stein and Beth Bingham Georges provide a glimpse inside the industry to show how each segment operates as well as the challenges and trends within the business. Each chapter addresses a different segment of the entertainment industry including:

Film

Television

Radio

Theatre

Music

Sports

Theme Parks

Shopping

The book is designed as an introductory text for entertainment studies courses and as an overview of the industry for those looking to pursue careers in the field of entertainment.

Andi Stein is a Professor in the Department of Communications at California State University, Fullerton. She is the author of Why We Love Disney: The Power of the Disney Brand and Attracting Attention: Promotion and Marketing for Tourism Attractions and co-author of News Writing in a Multimedia World. She worked as a journalist and public relations practitioner for 16 years prior to entering academia. Stein has a B.A. from George Washington University, an M.A. from the University of North Carolina at Chapel Hill, and a Ph.D. from the University of Oregon.

Beth Bingham Georges is a full-time Lecturer in the Department of Communications at California State University, Fullerton. She began her career in television news and has more than 18 years experience as a reporter, anchor, and producer in markets in Southern California and Georgia. Georges is the author of Workbook for Broadcast News Writing for Professionals. She has a B.A. from the University of California, San Diego, and an M.A. from California State University, Fullerton.