Intuitive Cognition

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application of intuitive cognition in business
application of intuitive cognition in education
application of intuitive cognition in marketing
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cognitive neuroscience
decision-making processes
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experiential learning
intuition in artificial intelligence applications
Intuitive cognition
metacognitive strategies
neuromarketing insights
social cognition

Product details

  • ISBN 9781032445199
  • Weight: 790g
  • Dimensions: 156 x 234mm
  • Publication Date: 30 Jun 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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This book is an exhaustive and evidence-based introduction to the concepts of intuitive cognition. It will provide an intriguing insight into intuition focusing on the foundation of intuitive cognition and its applications in shaping collective beliefs, values, and attitudes, as well as its significance in diverse fields of teaching, education, art, psychotherapy, business, and marketing. The book examines the co-existence of intuition with deliberate information processing and intuitive cognition’s applicability from a multidisciplinary approach. Most interestingly, this edited volume is an attempt to plunge deep inside information processing to explore the intuitive exquisite of the human mind. Different perspectives from multiple fields come together in one frame to build the understanding of how intuitive cognition enhances innovative decision-making in business, brings diversity in creative art and social cognition, develops insight into psychotherapeutic practices, and naturalizes education by aligning it to experiential knowledge among learners, finally, it addresses intuition-artificial intelligence interface.

This volume will be useful for a wide range of audiences with an interest in intuitive cognition, including scholars, researchers, and academicians from the fields of psychology, neuroscience, cognitive psychology, cognitive sciences, education, organizational behavior, management studies, cultural studies, philosophy, and literature.

Pritha Mukhopadhyay is a Professor, Department of Psychology and Dean of Science, University of Calcutta (CU), India. She is a gold medalist of University of Calcutta and recipient of the J. William Fulbright Scholarship. Her academic contribution has been recognized by the State Education Department, Govt. of West Bengal, India. She is the Co-ordinator and one of the principal investigators of UGC Funded Centre with Potential for Excellence in a Particular Area (CPEPA) at CU. She is awarded with major research projects from different organisations of the government of India. She was director in a project funded by UNICEF. Her research encompasses Cognitive Science and application of the methods of Neuropsychology and Psychophysiology in the clinical field. She has to her credit several research papers in reputed journals, book chapters, authored and edited books.

Sharmistha Banerjee is Professor of Business Management at the University of Calcutta, India.

Ishita U. Bharadwaj is an Associate professor at the University of Delhi, India.