Invention of Taste
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€192.20
A01=Luca Vercelloni
aesthetics
aesthetics history
Ancient Roman
Author_Luca Vercelloni
branding trends
Category=JBCC
Category=JHMC
Category=QDTS
Contemporary Society
cultural philosophy
cultural qualities
Della
Depraved Taste
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
evolution of taste in society
Fashion Designers
Follow
French Paradox
Gastronomic Literature
Gastronomic Science
gastronomy theory
Grimod De La
Haute Cuisine
human taste
Inclined
La Varenne
Larry Gagosian
Lechery
luxury consumption
luxury worship
Makeup
Mediterranean Diet
Nouvelle Cuisine
Object's Primary Function
Object’s Primary Function
Pop Stars
Pure Taste
sensory studies
social metaphor analysis
Taste Metaphor
Treasure Hunters
Word Taste
YSL
Product details
- ISBN 9781474273602
- Weight: 485g
- Dimensions: 156 x 234mm
- Publication Date: 24 Mar 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The Invention of Taste provides a detailed overview of the development of taste, from ancient times to the present. At the heart of the book is an intriguing question: why did the sensory attribute of human taste become a social metaphor and aesthetic value for judging cultural qualities of art, fashion, cuisine and other social constructions? Unique amongst the senses, taste is at once a biologically derived sense, private, personal and individual, yet also a sensibility which can be acquired, shared, and communicated. Exploring the many factors that defined the evolution of taste – from medieval morals and medicine to social and cultural philosophy, the rise of aesthetics, birth of fashion, branding trends, and luxury worship in the age of mass consumption – Luca Vercelloni’s ambitious text provides readers with an outstanding introduction to the subject, making it the cultural history of taste.Now available for the first time in English, Taste features a new final chapter and a preface by series editor David Howes. Rich in detail and examples, this interdisciplinary work is an important read for students and researchers in sensory studies, philosophy, sociology and cultural studies, as well as gastronomy, fashion, design, and branding.
Luca Vercelloni is the CEO and Founder of Brandvoyant, Italy
