Invisible Rulers

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A01=Renee DiResta
Age of Surveillance Capitalism
agents of influence
Amazing Polly
anti-vaxxers
Author_Renee DiResta
bespoke realities
bespoke reality
Category=JBFV
Category=JPHV
Category=JPV
Chomsky
conspiracy theories
crunchy moms
David and Goliath
disiformation
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
forthcoming
four fire emojis
Guitar Guy
influence-as-a-service
influencer-algorithm-crowd
influencers
information with an agenda
internet
Jim Jordan
manufacturing consent
manufacturing controversy
Marjorie Taylor Greene
media of one
misinformation
niche propaganda
Orwell
Pizza-gate
propaganda
pseudo realities
public opinion
Qanon
romor mill
Shoshana Zuboff
Stanford Internet Observatory
Vaccinate California
Zeynep Tufekci

Product details

  • ISBN 9781541703384
  • Dimensions: 140 x 210mm
  • Publication Date: 20 Aug 2026
  • Publisher: PublicAffairs,U.S.
  • Publication City/Country: US
  • Product Form: Paperback
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An "essential and riveting" (Jonathan Haidt) account of the small communities of propagandists revolutionizing politics, culture, and society

Invisible Rulers is about a profound transformation in power and influence that is altering our politics, our local government, and even our relationships with friends and neighbors. Today, small communities of propagandists increasingly shape public opinion and even control our relationship to the truth. Our shared reality has splintered into discrete bespoke realities driven by algorithms, influencers, and curated content. Very little can bridge the divide, thereby making democratic consensus nearly impossible to achieve. Renée DiResta exposes how these propagandists and their followers undermine the institutions that make society work, from anti-vaccine zealots who flood social media with fringe viewpoints to influencers who use AI-generated images to manipulate our perception of reality. She also provides readers with a new conception of civics that helps us understand and fight back against these new invisible rulers.

Renée DiResta is an associate research professor at the McCourt School of Public Policy at Georgetown University. Her work examines rumors and propaganda in the digital age. DiResta's writing has appeared in Wired, Foreign Affairs, Columbia Journalism Review, The New York Times, The Washington Post, The Yale Review, The Guardian, POLITICO, Slate,and Noema. She lives in Washington, DC.

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