A01=Stacey L. Connaughton
american
Author_Stacey L. Connaughton
campaign strategy research
Category=JP
citizens
committee
Common Ground Techniques
cuban
democratic
Democratic Strategists
Drug Free School Zone
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnic identity politics
General Market Media
GOP Strategy
identification
Identification Targets
Internal Organizational Members
Latino Audiences
Latino Citizens
Latino Family Members
Latino Outreach
Latino political party identification study
Latino Population Increases
Latino Voters
mexican
Mexican American
Mexican American Female
Mexican American Male
minority voter behavior
national
National Committee
Open Ended Survey Question
Organization Person Relationships
organizational
Partisan Identification
party
political communication
Political Communication Scholars
Political Parties
quantitative political analysis
Short Answer Survey
television political advertising
Young Latino
Young Man
Product details
- ISBN 9780415971829
- Weight: 570g
- Dimensions: 156 x 234mm
- Publication Date: 12 Dec 2004
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
