Product details
- ISBN 9780471738947
- Weight: 367g
- Dimensions: 147 x 224mm
- Publication Date: 23 Sep 2005
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.
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—Howard Berg, "The World's Fastest Reader"
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—Dr. Joe Vitale, author of The Attractor Factor
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—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show
