Product details
- ISBN 9781035082001
- Dimensions: 153 x 234mm
- Publication Date: 03 Sep 2026
- Publisher: Pan Macmillan
- Publication City/Country: GB
- Product Form: Hardback
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Simplicity is Apple’s competitive advantage. It Just Works shows you how to make it yours.
What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it’s a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.
In It Just Works, Apple veteran Neil West unpacks the world-conquering methods of simplification passed down from Steve Jobs to Tim Cook, and carried forward by John Ternus. This book offers a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact in their work and life.
This book will show you how to:
- Build effective solutions from the ground up.
- Make work simpler for you and your colleagues.
- Remove friction from products, processes and decisions.
- Solve problems that your customers don't even know they have.
- Communicate simply, persuasively and quickly.
- Stay focused and drive change.
Based on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately – without permission or additional resources – to transform your output and your results.
