Jan Tschichold and the New Typography
Regular price
€36.50
14 days return policy
Shipping & Delivery
20th century
A01=Paul Stirton
Age Group_Uncategorized
Age Group_Uncategorized
Author_Paul Stirton
automatic-update
bard graduate center
bauhaus
bauhaus centennial
book deigner
calligrapher
Category1=Non-Fiction
Category=AGA
Category=AKC
Category=AKD
COP=United States
cover design
Delivery_Delivery within 10-20 working days
design historian
die neue typography
ephemera
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
graphic design
interwar period
Language_English
midcentury
modernism
modernist design
moholy-nagy
MoMA
museum of modern art
new typography
PA=Available
penguin books
phillip johnson
postwar period
Price_€20 to €50
PS=Active
sans serif
schwitters
softlaunch
swiss style
twentieth century
typographer
weimar
Product details
- ISBN 9780300243956
- Dimensions: 178 x 222mm
- Publication Date: 23 Apr 2019
- Publisher: Yale University Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design
Richly illustrated with images from Jan Tschichold’s little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902–1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices.
This handsome volume offers a new understanding of Tschichold’s work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included “The Ring,” a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design.
Published in association with the Bard Graduate Center
Richly illustrated with images from Jan Tschichold’s little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902–1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices.
This handsome volume offers a new understanding of Tschichold’s work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included “The Ring,” a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design.
Published in association with the Bard Graduate Center
Exhibition Schedule:
Bard Graduate Center, New York
(02/15/19–07/07/19)
Paul Stirton is associate professor of modern European design history at Bard Graduate Center in New York City and the editor-in-chief of West 86th: A Journal of Decorative Arts, Design History, and Material Culture.
