A01=Brian Moeran
Account Executive
Account Team
Advertising Appropriation
Advertising Department
Advertising Space
Author_Brian Moeran
Beer Mug
Category=GTM
Category=JBCC
Competitive Presentation
consumer behaviour Japan
Contact
Contact Lens
Creative Team
cross-cultural communication
Dash
Department Chief
Editorial Matter
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnographic research methods
Extra Curricular
Human Chemistry
Japanese Advertising
JAPANESE ADVERTISING AGENCY
Japanese media industry analysis
Marketing Division
media anthropology
Nihon Keizai Shinbun
Nikkei Newspaper
organisational culture Japan
Print Ads
qualitative fieldwork
Spot Commercials
Yomiuri Shinbun
Young Man
Young Women's Magazines
Product details
- ISBN 9780700705030
- Weight: 521g
- Dimensions: 138 x 216mm
- Publication Date: 04 Jul 1996
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
