Japanese Management: Market Entry, Crisis And Corporate Growth
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€92.99
Case Studies
Category=KJR
Corporate Growth
Crisis
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Japan
Keiretsu
Management
Market Entry
Product details
- ISBN 9789811231025
- Publication Date: 08 Apr 2021
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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This case book on Japanese companies and multinational corporations in Japan presents 12 entirely new cases studies for academics and business professionals alike. The cases in the book deal with market entry, corporate growth and crisis management of Japanese firms or international firms in Japan. It presents new developments, such as technological changes (electronic payment and gaming) in the Japanese business environment and provides an overview on the diversity of business activities in the Japanese economy. Written in a simple and an accessible manner, this book can be used as a textbook for students of International, Asian or Japanese management or by international managers and business professionals to make business decisions.
