Jewellery Entrepreneur's Guide

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A01=Jose Luis Fettolini
Author_Jose Luis Fettolini
branding
business strategy
Category=AFKG
creative industries
design entrepreneurship
entrepreneurship
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fashion business
forthcoming
jewellery business
jewellery marketing
jewellery production
small business

Product details

  • ISBN 9788410650527
  • Dimensions: 180 x 240mm
  • Publication Date: 09 Jun 2026
  • Publisher: Hoaki
  • Publication City/Country: ES
  • Product Form: Paperback
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A comprehensive guide for aspiring jewellery designers and entrepreneurs with expert insights and real-life examples to help build a sustainable and successful jewellery brand.


This comprehensive guide is perfect for jewellery designers, students, and entrepreneurs seeking to break into the jewellery industry. Written by an experienced professional and author of Sustainable Jewellery, the book goes beyond design techniques, offering essential business knowledge for building a jewellery brand from scratch. Drawing from the author’s entrepreneurial journey, it explores topics like understanding the jewellery market, production, sales, and marketing. Practical advice on building brand identity, developing collections, and creating a business plan ensures you're well-prepared for success in a competitive industry. The book also includes expert interviews, case studies, and real-life examples to inspire and guide you. Whether you're starting your own business or looking to strengthen your skills, this guide provides invaluable insights and tools to turn your jewellery vision into a thriving, sustainable brand.

Born in Barcelona, Jose Luis Fettolini is a jewellery designer, creative director and author. He currently combines his work as a jewellery designer with teaching and consulting services for companies, brands, jewelers, organisations, and schools.

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