A01=D. Jasun Carr
A01=Mitchell T. Bard
Age Group_Uncategorized
Age Group_Uncategorized
Author_D. Jasun Carr
Author_Mitchell T. Bard
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Category1=Non-Fiction
Category=GTC
Category=JBCT4
Category=JFD
Category=KNTJ
Category=KNTP2
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
hostile media effect
Language_English
media ecology
media effects
media theory
PA=Available
Price_€50 to €100
PS=Active
selective exposure
social media
softlaunch
Product details
- ISBN 9781793639943
- Weight: 404g
- Dimensions: 157 x 235mm
- Publication Date: 18 Dec 2023
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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This book examines how Generation Z, defined by their orientation as “social media natives,” grew up in a media system centered around social media. D. Jasun Carr and Mitchell T. Bard explore how Gen Z consumes news media differently than other cohorts, and how this shift in consumption affects both the members of Gen Z, the media, and media scholarship. The authors take a media ecology approach to laying out the new media landscape in which Gen Z was raised, before looking at how this new ecology affects many of the traditional theories and underpinnings of media effects, media psychology, and journalism. Through the use of original experimental research and the compilation of extant theory and survey data, Carr and Bard argue that while members of Gen Z eschew the more traditional structures of the media ecosystem in favor of those that incorporate a social element, they nevertheless behave, in many ways, similarly to those who came before. Scholars of communication, media studies, social media, and journalism will find this book of particular interest.
D. Jasun Carr is associate professor of digital media at Idaho State University.
Mitchell T. Bard is associate professor in the Department of Media and Strategic Communication at Iona University.
