Journalism Reborn

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A01=Yang Chen
audience engagement strategies
Author_Yang Chen
Category=JBCT
Category=KNTP2
Category=NH
Chinese Journalism
digital journalism China
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
field theory communication
media convergence
mobile internet impact on journalism
Multimedia Journalism
New Media
newsroom transformation
qualitative media research

Product details

  • ISBN 9781032815923
  • Weight: 470g
  • Dimensions: 156 x 234mm
  • Publication Date: 09 Dec 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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This book examines the strategies Chinese news media have implemented to address the challenges posed by the mobile internet to Chinese journalistic practices and businesses.

Using a variety of qualitative and quantitative research methods, the book analyzes the transformation of media convergence in China based on the characteristics of the mobile internet. From three key perspectives—media organization, content, and users—the book discusses the difficulties Chinese journalism faces due to technological advances and analyzes the evolving strategies of Chinese media and their implications. In doing so, the book provides a vivid picture of the transformation of Chinese journalism in the mobile internet era and initiates a theoretical dialogue with global journalism studies.

The title will appeal to scholars and students of journalism, news media, and communication, especially those interested in the case of China.

Yang Chen is an associate professor at the School of Journalism and Communication, Renmin University of China. Her research interests focus on journalism transformation in China, political communication, as well as gender and communication.

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