Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success

In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.

Rafael Ravina Ripoll is a professor of Business Organization, Member of the "Work Sciences" Research Group and INDESS (Institute for Sustainable Social Development)at the University of Cádiz. He has been a visiting professor at the University of Westminster, Business and Law Frankfurt University of Applied Sciences and the University of Verona.

Sofía Blanco-Moreno is a Marketing and Tourism expert with specialization in Digital Marketing and technologies such as Web Scraping and Artificial Intelligence (Machine Learning and Deep Learning) applied in Tourism and Hospitality. She is also an assistant professor at the University of León, and she has worked as a Digital Marketing expert on international companies.

Araceli Galiano-Coronil is a professor of Marketing and a member of INDESS (Institute for Sustainable Social Development) at the University of Cádiz. She has carried out a research stay at the University of Seville as well as a visiting professor at the University of Verona, the Business and Law Frankfurt University of Applied Sciences, EDHEC Business School and many more.