A01=Nickianne Moody
Algerian Women
Allen Lane
art
Author_Nickianne Moody
back
booker
Booker Prize
Booker Prize Winner
Bury 2005a
Butch Femme Relationships
Category=AGA
Category=DS
Category=DSB
Category=DSBH
Category=JBCC
Category=JBCT
Cover Art
De Bellaigue
design
dust
Dust Jacket
eq_art-fashion-photography
eq_bestseller
eq_biography-true-stories
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eq_isMigrated=2
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eq_society-politics
Extent Penguins
Fairy Tales
Film Tie Ins
front
FRPG
globalisation in publishing
identity politics literature
jacket
Kelly Gang
Lesbian Pulp
Lesbian Pulp Fiction
literary marketing strategies
Malika Mokeddem
Man Booker Prize
mass
paratextual analysis
prize
publishing industry studies
reader reception theory
Regional Saga
Reluctant Young Adult Readers
Saga Fiction
Superb
UK Production
visual culture in fiction marketing
winner
Witch Baby
Youthful Lifestyle
Product details
- ISBN 9780754657316
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 28 Nov 2007
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.
Dr Nicole Matthews is lecturer, Media/Critical and Cultural Studies, Macquarie University, Sydney, Australia. Nickianne Moody is Head of Media and Cultural Studies, Liverpool John Moores University, UK
