Just F*cking Do It
Steven Bartlett, creator of The Diary of a CEO, returns with his most unique and uncompromising book yet.
How do you do the thing when you don’t know how to do the thing?
There are two kinds of people in this world: those who talk about changing their lives, and those who actually do it. This book is written for the second group: for anyone ready to cross that line.
After close to a decade spent interviewing scientists and spies, monks and misfits, billionaires and athletes, founders and failures, Steven has learned one truth that sits above all others: the thing blocking you isn’t talent, luck, resources or readiness. It’s the wall you’ve built around yourself. And it’s not made of concrete - it’s made of paper.
Blending unforgettable stories from the world’s biggest doers with methods drawn from behavioural science, Just Fcking Do It gives you the tools to overcome fear, easy comfort, inertia, embarrassment or self-deception and to take action. Now. Before the window closes.
Because this isn’t just a book – it’s a wake-up call. Will you answer it?
Steven Bartlett is an entrepreneur, investor and one of the most influential voices in modern business and media. As the creator of the global phenomenon The Diary of a CEO and the youngest-ever Dragon on BBC's Dragons’ Den (the UK’s equivalent of Shark Tank), Steven has redefined leadership in the digital age.
Steven's podcast, The Diary of a CEO, is the second-largest host-led podcast globally and Europe’s #1 podcast. Reaching over 1 billion streams across all platforms, it continues to be the fastest-growing podcast channel in the world.
He is the founder of FlightStory, a cutting-edge media and investment company that houses FlightStory Studio – a leading media and publishing powerhouse – and FlightStory Fund, a global investment fund that has invested in over 40 companies, including SpaceX, Whoop, Zoe, Huel, PerfectTed and more. Steve is also the co-founder of Thirdweb, a San Francisco-based software company backed by Shopify, Coinbase, Mark Cuban, and other industry giants.