Category=AKP
Category=UYQM
Category=UYQN
consumer emotion analysis
eq_art-fashion-photography
eq_bestseller
eq_computing
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eq_nobargain
eq_non-fiction
expert system design
multivariate statistical modeling
neural network applications
product usability research
psychological measurement in product design
soft computing techniques
Product details
- ISBN 9781439821336
- Weight: 620g
- Dimensions: 156 x 234mm
- Publication Date: 17 Sep 2010
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designer's decision or the customer's choice. The text includes applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.
Mitsuo Nagamachi is Professor Emeritus at Hiroshima University, Japan and the President of the International Kansei Design Institute.
