A01=Amanda Scheiner McClain
Age Group_Uncategorized
Age Group_Uncategorized
Author_Amanda Scheiner McClain
automatic-update
branding
Category1=Non-Fiction
Category=APT
Category=ATJ
Category=JBCC1
Category=JBCT
Category=JFCA
Category=JFD
Category=KNT
celebrity
communication
conspicuous consumption
consumerism
COP=United States
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
gender
Kardashian
Language_English
materialism
PA=Available
popular culture
Price_€50 to €100
PS=Active
reality tv
social media
softlaunch
Product details
- ISBN 9781498520614
- Weight: 272g
- Dimensions: 154 x 230mm
- Publication Date: 26 Aug 2015
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world connoting warrantless celebrity, voluptuous beauty, and social media savviness. Amanda Scheiner McClain explores the Kardashians’ brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media. Through interactive media and just being themselves, the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profits.
Amanda Scheiner McClain is assistant professor of Communications and Coordinator of Arts and Communications at Holy Family University in Philadelphia, PA.
