A01=G. F. Lichtenberg
A01=Max Siegel
Author_G. F. Lichtenberg
Author_Max Siegel
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Product details
- ISBN 9780061717130
- Weight: 229g
- Dimensions: 135 x 203mm
- Publication Date: 05 May 2011
- Publisher: HarperCollins Publishers Inc
- Publication City/Country: US
- Product Form: Paperback
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Max Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships-with peers, mentors, supervisors, and industry leaders-that took him to the heights of professional and personal achievement. He's managed some of the world's top recording artists, ballplayers, and race-car drivers, and helped run some of the organizations in sports and entertainment. He's grown fragmented niche markets into bestselling audiences by tapping into the universal hopes and passions that bring people together. Now he travels the country giving motivational speeches and inspiring professionals of all kinds, sharing his method for connecting with people, whatever their differences. The secret, Siegel says, is to know what makes others tick. For some, it's financial security; for others, it's respect, devotion to family, a creative calling, or a vision of a better world. He shows how to encourage people to share these hidden, all-important motivations, and how to partner with them in the most powerful way there is: by finding the overlap between their goals and yours, so that together you can realize the dreams that make you tick.
The nine universal rules outlined in "Know What Makes Them Tick" include: see where you want to be, not where you are find your ambassadors and show what's in it for them. Readers will learn practical strategies for negotiating the challenges in every part of life, whether motivating colleagues to be more productive, finding a market for their product, uniting a divided family, or building a life of satisfaction in an unpredictable world. It's an eye-opening guide to a unique and powerful approach that anyone can use.
Max Siegel, CEO of Max Siegel Inc., a sports and media conglomerate, made history as the highest-ranking African-American executive in NASCAR when he became president of global operations at Dale Earnhardt, Inc. Before that, at Sony/BMG, he was on the executive team that managed the careers of Britney Spears, Justin Timberlake, and Usher, and was president of Zomba Gospel. The coauthor of About My Father's Business: Merging Ministry and Industry, he divides his time between Charlotte, North Carolina, and Indianapolis, Indiana. G.F. Lichtenberg is the author of Playing Catch with My Mother, a memoir, and coauthor of books on business, new media, education, and self-help. A professor of creative writing at Columbia University, he lives in New York City.
