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A01=Reto Caduff
A01=Steven Heller
Age Group_Uncategorized
Age Group_Uncategorized
Author_Reto Caduff
Author_Steven Heller
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Category1=Non-Fiction
Category=AKB
Category=AKC
COP=Switzerland
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€50 to €100
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Ladislav Sutnar - Visual Design in Action

English

By (author): Reto Caduff Steven Heller

Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called information design. Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and design thinking as it ever was. See more
Current price €55.67
Original price €63.99
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A01=Reto CaduffA01=Steven HellerAge Group_UncategorizedAuthor_Reto CaduffAuthor_Steven Hellerautomatic-updateCategory1=Non-FictionCategory=AKBCategory=AKCCOP=SwitzerlandDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Dimensions: 215 x 315mm
  • Publication Date: 01 Apr 2015
  • Publisher: Lars Muller Publishers
  • Publication City/Country: Switzerland
  • Language: English
  • ISBN13: 9783037784242
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