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Landscape and Branding

Nicole Porter
€204.60
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A01=Nicole Porter
Aboriginal Presence
architectural
architecture
Author_Nicole Porter
BBM
blue
Blue Mountains
Blue Mountains City Council
Blue Mountains National Park
Blue Mountains Region
Blue Mountains World Heritage Area
Brand Partner
Cairngorms National Park
Category=JBCT
Category=KJMV7
Contemporary Landscape Architecture
cultural geography
design
echo
Echo Point
environmental communication
Environmental Partnership
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
experiential design methods
falls
Landscape Architectural Discourse
landscape architecture theory
media representation of space
mountains
Mountains City
National Park Landscapes
National Parks UK
Nature Dominance
NSW Australia
NSW Minister
Photographic Strategy
place
Place Brand
Place Brand Strategy
point
public space branding strategies
spatial identity
Tv Commercial
Walking Tracks
wentworth
Wind Cave National Park

Product details

  • ISBN 9781138843547
  • Weight: 566g
  • Dimensions: 156 x 234mm
  • Publication Date: 12 Oct 2015
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age.

Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture?

To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

About Nicole Porter

Nicole Porter received her PhD (landscape) and MArch from the University of Melbourne, Australia. She has worked in academia, private practice and the public sector, merging diverse interests in urban design, landscape, architecture, art and environment. Nicole is currently a lecturer in architecture and landscape at the University of Nottingham, UK.

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