Language of Tourism: A Sociolinguistic Perspective
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A01=Graham Dann
Author_Graham Dann
Category=CFB
Category=KNSG
consumer behaviour and tourism language
eq_bestseller
eq_business-finance-law
eq_dictionaries-language-reference
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
language of promotional materials
semiotics and semiotic analysis of tourism
sociolinguistic treatment of tourism
tourism discourse
tourism language of advertising
tourism semantics
Product details
- ISBN 9780851989990
- Dimensions: 156 x 234mm
- Publication Date: 01 Apr 1996
- Publisher: CABI Publishing
- Publication City/Country: GB
- Product Form: Hardback
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Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.
