A01=Ken Rutsky
Author_Ken Rutsky
B2B
B2B Marketing
B2B Sales
Business to Business
Category=KJS
Category=KJSM
Content Marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Growth Hacking
Marketing
Marketing Automation
Sales
Silicon Valley
Start-ups
Technology Marketing
Product details
- ISBN 9781683500346
- Dimensions: 139 x 215mm
- Publication Date: 23 Feb 2017
- Publisher: Morgan James Publishing llc
- Publication City/Country: US
- Product Form: Paperback
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Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn’t seem to care. Launching to Leading explains how and why market leaders succeed in breaking through and leading in today’s crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and beyond.
Ken Rutsky is a B2B marketing consultant, thought leader, speaker, mentor and author focused on helping his clients achieve breakthrough and market leadership. Today, as the Founder and President of KJR Associates, Ken has implemented and honed his Breakthrough Marketing framework, with successful implementation at dozens of client companies including FireEye, Nimsoft, Sophos and others. Prior to his consulting practice, Ken spent more than 20 years in B2B marketing roles, launching the Intel Inside broadcast co-op program and the Internet’s first affiliate marketing program, Netscape Now.
