A01=Alan Liu
academia
academy
affect
art
arts
Author_Alan Liu
automation
business
Category=JBCC
college
cool
creativity
curriculum
cyber-politics
digital
emotion
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethos
higher education
humanities
information
internet
knowledge
labor
literacy
literature
media
networks
nonfiction
profit motive
purpose
science
skills
style
technology
trends
value
visual culture
work
Product details
- ISBN 9780226486994
- Weight: 879g
- Dimensions: 16 x 23mm
- Publication Date: 01 Oct 2004
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Paperback
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Knowledge work is now the reigning business paradigm and affects even the world of higher education. But what perspective can the knowledge of the humanities and arts contribute to a world of knowledge work whose primary mission is business? And what is the role of information technology as both the servant of the knowledge economy and the medium of a new technological cool? In The Laws of Cool, Alan Liu reflects on these questions as he considers the emergence of new information technologies and their profound influence on the forms and practices of knowledge. Liu first explores the nature of postindustrial corporate culture, studies the rise of digital technologies, and charts their dramatic effect on business. He then shows how such technologies have given rise to a new high-tech culture of cool. At the core of this book are an assessment of this new cool and a measured consideration of its potential and limitations as a popular new humanism. According to Liu, cool at once mimics and resists the postindustrial credo of innovation and creative destruction, which holds that the old must perpetually give way to the new. Information, he maintains, is no longer used by the cool just
Alan Liu is professor of English at the University of California, Santa Barbara. He is the author of Wordsworth: The Sense of History and the developer of The Voice of the Shuttle (http://vos.ucsb.edu), one of the earliest and most active humanities portals on the Web. His major online initiatives also include Romantic Chronology and Palinurus: The Academy and the Corporation - Teaching the Humanities in a Restructured World.
