Lean Marketing
Regular price
€32.50
A01=Allan Dib
Age Group_Uncategorized
Age Group_Uncategorized
Author_Allan Dib
automatic-update
business growth
business plan guide
business planning
Category1=Non-Fiction
Category=CBW
Category=KJE
Category=KJH
Category=KJP
Category=KJS
Category=KJSA
Category=KJSG
Category=KJW
content branding
COP=Canada
Delivery_Delivery within 10-20 working days
Digital marketing
eq_bestseller
eq_business-finance-law
eq_dictionaries-language-reference
eq_isMigrated=0
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
marketing for dummies
marketing guide
marketing plan
marketing rebellion
marketing strategy
PA=Available
Price_€20 to €50
PS=Active
softlaunch
strategic marketing
Product details
- ISBN 9781774583944
- Weight: 603g
- Dimensions: 163 x 235mm
- Publication Date: 20 May 2024
- Publisher: Page Two Books, Inc.
- Publication City/Country: CA
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
You keep being told to do more marketing. More complex, more specialised and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing "gurus" keeps leading to disappointment. The overwhelm for entrepreneurs, marketers and business leaders is real. There is a better way.
The Lean Marketing movement has been quietly gathering momentum. Small, medium and large businesses are getting bigger and better results by actually doing less marketing. Implementing Lean Marketing in your business will help you punch above your weight.
In this book, you'll discover: The exact tools and tactics you need to build a devastatingly effective marketing system; How to simplify, systemise and scale your marketing; How to develop your own marketing capabilities so that your team of mere mortals can achieve big marketing results; How to create marketing so valuable to your audience that they'd actually be willing to pay you for it; How the Lean movement transformed Japanese manufacturing from the worst in the world to the best in the world and how it's now transforming marketing; How to massively remove waste and increase the efficiency of your branding efforts; How to achieve product/market fit so that your marketing will cut through the noise; How "program" your market to bend to your will; How to do marketing that you'll be proud of and that will actually build your brand without hype, scams and pressure; How to make your marketing part of your value proposition rather than an afterthought that's boring, difficult and ineffective; How to win with systematic and structured marketing rather than failing with random acts of marketing
Lean Marketing is a follow-up to the international bestselling phenomenon The 1-Page Marketing Plan. The 1-Page Marketing Plan gave you a simple, clear and structured framework to create a marketing plan and strategy. This book is packed with tools and tactics that enable you to put your marketing plan into action.
Stop trying to outshout the other guy. Stop the ineffective random acts of marketing. Stop wasting time with theoretical claptrap that has you trapped in endless meetings. Get immediate traction by implementing Lean Marketing in your business.
Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, and author of the international bestseller, The 1-Page Marketing Plan. He has started, grown and successfully exited multiple businesses in various industries.
His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies - earning a spot in the coveted BRW Fast 100 list.
Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.
