A01=Edward R. Alef
Author_Edward R. Alef
Category=JNM
Category=KJM
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9780761804659
- Weight: 154g
- Dimensions: 137 x 215mm
- Publication Date: 20 Nov 1996
- Publisher: University Press of America
- Publication City/Country: US
- Product Form: Paperback
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In this book, the authors equate the university to a factory that takes raw material and adds value to output a finished product desired by corporations to buy at some competitive price. The Learning Factory applies the latest management theories to running a university like a company that must make a "profit" to survive.
Contents: Preface; The Learning Factory in the Continuing Education Learning Market; The Players, the Playing Field, and the Rules of the Game; The Value of the Value Chain; The Learning Factory Products and Processes— Design, Development, and Market Implementation; Academic Quality Management in the Learning Factory; The Strategic Planning Process—A Formula for Winning; Executive Summary; Acknowledgments.
Edward R. Alef is Dean of General Motors Technical Education Program in Warren, Michigan. Daniel Berg is Institute Professor of Science and Technology at Rensselaer Polytechnic Institute in Troy, New York.
