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Susan Horner | John Swarbrooke

Leisure Marketing

★★★★★
★★★★★
€217.00
A01=John Swarbrooke
A01=Susan Horner
attractions
Author_John Swarbrooke
Author_Susan Horner
branding in leisure sector
Category=SCBM
Category=SCG
Computer Reservation Systems
consumer behaviour analysis
Corporate Hospitality Packages
Countryside Recreation
Current Marketing Situation
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_sports-fitness
ethical marketing challenges
Face To Face
Follow
globalisation impacts
health tourism strategies
Inbound
industry
intermediaries
international leisure marketing case studies
Leisure Organisations
Leisure Products
Leisure Sector
Leisure Shopping Complexes
Lunn Poly
Marketing Information Systems
Marketing Intermediaries
Marketing Planning Process
Mass Market Tour Operator
mix
objectives
operator
organisations
Purchase Behaviour Patterns
Retail Travel Agents
strategic marketing planning
tour
Tour Operator
Tourist Attractions
travel
UK Food Retailer
UK Health
UK Market
USA
visitor
Visitor Attractions

Product details

  • ISBN 9781138173446
  • Weight: 940g
  • Dimensions: 189 x 246mm
  • Publication Date: 24 Apr 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:

  • Disneyland Resort, Paris: The Marketing Mix
  • Manchester United Football Club: Marketing the Brand
  • The Growth of the Online Retail Travel Market
  • Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping
  • Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.

This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.